About the manufacturer

ESP

ESP is a Japanese guitar and bass manufacturer founded in 1975, originally known as Electric Sound Products. The company is highly respected for its precision craftsmanship and powerful designs that appeal especially to rock and metal players. ESP offers a wide range of instruments, from its high-end Custom Shop models made in Japan and the USA to the more affordable LTD series aimed at everyday musicians. Known for their sleek looks, fast necks, and aggressive tone, ESP guitars are a popular choice for both professional performers and aspiring players across the UK.

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Baritone Guitar

A baritone guitar sits between a standard electric guitar and a bass, using a longer scale length and heavier strings to reach lower tunings with clarity and tension. It’s ideal for players who want deeper, heavier tones without losing the feel and expression of a guitar, making it popular in ambient, alternative, metal, and cinematic styles. Baritone guitars excel at tight, defined low notes, rich chord voicings, and expanded harmonic range, especially when standard guitars start to sound loose or muddy when tuned down. They’re also a great creative tool, encouraging different chord shapes, riff ideas, and songwriting approaches that sit in a unique space within a mix.

Electric Guitars

Electric guitars use magnetic pickups to convert string vibration into an electrical signal, allowing the sound to be shaped through amplifiers and effects. Key things to understand include body shape, pickup type, neck profile, scale length and bridge design, as these all affect tone, feel and sustain. They are used across almost every modern genre, from clean and expressive to high-gain and aggressive styles, making them one of the most versatile instruments available.

Guitars

Guitars cover a wide range of instruments designed to suit different styles, techniques, and sounds, from acoustic and classical models to solid body, semi-hollow, and hollow electric designs. Factors like body shape, scale length, neck profile, string type, and pickups all influence how a guitar feels and responds, making each type suited to different players and musical approaches. Whether used for rhythm, lead, songwriting, or experimentation, guitars are expressive, versatile instruments that form the heart of countless genres and playing styles.

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Baritone

Baritone guitars are designed with a longer scale length than standard guitars, allowing them to be tuned lower while maintaining string tension and clarity. They typically sit between a standard guitar and a bass in pitch, producing a deeper, heavier sound without losing definition.

They are widely used in alternative, metal, ambient, and cinematic styles, as well as for modern rhythm work and textural playing. Baritone guitars offer tight low-end response and extended range, making them ideal for players who want lower tunings with improved note clarity and control.