Victory

Victory Amplifiers is a British company known for producing high-quality, boutique-style guitar amplifiers. Founded in 2013 and led by chief designer Martin Kidd, the brand quickly gained a reputation for its hand-built amps that combine modern features with classic tone. Victory offers a wide range of models, including popular series like the Duchess, Kraken, Sheriff, Copper, and Jack, each tailored for different playing styles—from crystal-clear cleans to rich bluesy overdrive and full-blown metal distortion.

Many Victory amps feature compact “lunchbox” designs, making them ideal for both studio and live use. They are praised for their rugged construction, tonal versatility, and simple yet effective control layouts. In addition to traditional heads and cabs, Victory has also innovated with its V4 series of valve-powered preamp pedals, allowing players to achieve real tube tone in a pedalboard-friendly format. Victory remains a trusted name among guitarists seeking premium British tone and reliability.