Sire

Sire is a music company best known for its high-quality yet affordable electric bass and guitar instruments. Originally founded by Larry DiMarzio and later rejuvenated through a collaboration with legendary bassist Marcus Miller, Sire has built a strong reputation for producing instruments that offer professional-level features without the premium price tag. The brand’s rise to prominence came particularly through the Sire Marcus Miller bass line, which gained popularity among both beginners and seasoned musicians for its build quality, versatile tone options, and stylish design.

In addition to bass guitars, Sire also makes electric and acoustic guitars, including collaborations with artists like Larry Carlton, a renowned jazz-fusion guitarist. These guitars are praised for their smooth neck profiles, reliable electronics, and classic aesthetics reminiscent of vintage Fender-style models. Sire’s focus on player comfort, quality components, and value has made it a go-to brand for those seeking boutique-style instruments without the boutique price, helping to democratise access to great gear.